As a CRM specialist and Microsoft Gold Partner, we regularly hear the question “Does my business need a CRM system?” followed by “When’s the best time to install CRM software into a business?”.
In an ideal world every company would install a world class CRM software as soon as they began trading. This would enable them gather clean customer and contact data from the beginning of their commercial lifecycles.
Obviously, not every business works like that. In reality, organisations constantly weigh-up CRM system investment against the number of leads they have.
However, sales and marketing professionals forget that CRM software is all about ‘Customer Relationship Management’. It’s not just about amplifying the number of leads into your business. CRM software is designed to help nurture your bonds with your current customers, as well as fine-tune your sales and marketing processes with accurate data. You cannot achieve this when managing your contacts through out-of-date spreadsheets.
What’s more, the consumer world expects excellent customer service, as a recent survey from Microsoft revealed: