Why a 'Personal' Customer Experience Is Critical to Your Business' Success

Mark Britton
by Mark Britton 15 April 2020
This article highlights a few key reasons why businesses should embrace personalization as a powerful tool to stay competitive with customers and to differentiate themselves from competition. 70% of consumers say a company's understanding of their individual needs influences their loyalty. Consumers expect personalized experiences, and they build trust with those that are transparent about the data they collect.