Few markets are innovating quicker than the FinTech sector. And, within this hyper competitive race to provide consumers with the best products first, customer behavioural data can be the linchpin to securing competitive advantage.
Therefore, Crimson is thrilled to announce that Ashleigh Petrie, Senior Product Manager at Moneybox, will be describing how the investment app is ‘Putting behavioural data at the heart of FinTech product design’ at Crimson’s Innovation Conference 2019.
To help its customers save more, Moneybox uses behavioural economics to create personalised products, bespoke user experiences, and finely segmented direct campaigns. Ashleigh will be describing why organisations must constantly measure and test behavioural data if they are to succeed in an extremely competitive marketplace.
The Crimson Innovation Conference takes place on 9 April 2019, at Vox Conference Centre in Birmingham. If you would like to find out more about the other speakers at this event, click here.
Ashleigh has worked in product engineering and development for just over six years. She began her career at Jaguar Land Rover, and then she moved into the financial sector working at fresh-thinking disruptor Tandem Bank. At Moneybox, Ashleigh is responsible for researching, defining, and delivering new product opportunities. She focuses on engaging and understanding users, and ultimately aims to deliver market-leading services that will set Moneybox apart from its competitors.
Don’t miss Ashleigh’s speech, click the image below to reserve your seat the conference.
Check out this video to find out more about how Moneybox helps its customers.
Crimson has recently launched its FinTech Recruitment Practice, delivering our specialist IT recruitment services to financial technology organisations. Click here to find out more.
