IT Solutions Blog

Microsoft Dynamics 365 for Marketing vs ClickDimensions

by Mark Britton 9 August 2019

For many years Crimson has recommended ClickDimensions when clients have wanted a marketing platform. ClickDimensions remains a robust solution with many of the features most organisations use day-to-day, including email marketing, landing pages, and lead management.

Topics: microsoft dynamics 365 for marketing

4 B2B Lead Generation Strategies Every Marketer Needs to Know

by Mark Britton 26 July 2019

The right combination of B2B lead generation strategies is already at your fingertips.

Topics: lead marketing, B2B lead generation strategies, B2B sales, best lead generation strategies 2019, inbound marketing, lead generation, B2B marketing

Microsoft Announce Dynamics 365 Licence Changes For October 2019

by Mark Britton 26 July 2019

Microsoft has announced changes to its Microsoft Dynamics licensing model, moving from multi-application, one-size-fits all to a new focus on licensing of individual applications.

Topics: microsoft dynamics 365

How to prevent your university course from crash and burn

by Mark Britton 19 July 2019

There’s never enough hours in the day.

Topics: data insights, higher-education, student information systems, IT strategy, information technology strategy, student journey

Are partnerships the future for housebuilders?

by Mark Britton 17 July 2019

In times of change, it’s no surprise that - in a bid to stay competitive - organisations in every sector are finding new ways to attract and retain customers while delivering growth. For some this means delivering new, often technology-driven products and services (think retail, automotive, home entertainment) and the adoption of entirely new business models.

Topics: house-builders, serve customers better

Close Deals Faster and Smarter with These 3 Easy to Implement Sales Tips

by Mark Britton 10 July 2019

Nothing is better than walking into a meeting and closing the deal.

Topics: sales tips, tips to grow sales, sales automation, tools to close sales faster

The Impact of Next-Generation Technology on Housebuilders

by Mark Britton 8 July 2019

Technology has an increasingly important role in servicing the digital generation. Virtual Reality (VR), Augmented Reality (AR) and hyper-personalisation have gone from being buzzwords to common techniques used in the world of business and commerce.

Topics: Technology Strategy, house-builders, serving customers, serve customers better, happy customers, IT strategy, IT and business goals

Is your university software ready for Generation C?

by Mark Britton 4 July 2019

Millennials are so last year. There’s a new generation hitting the social scene – Generation C. However, quite unlike most demographic cohorts, this one does not fall into a particular age demographic. Instead, it’s a term used to describe a new generation of people who have one thing in common: they’re digital natives and exceptionally tech-savvy. Furthermore, anybody can join the Generation C community, as long as they are digitally connected and a follower of Web 2.0.

Topics: CRM, microsoft dynamics 365, higher-education, student information systems

How to Easily Increase Customer Loyalty without Tanking Your Budget

by Mark Britton 3 July 2019

It’s not easy to retain customers and grow your customer base. However, it is doable.

Topics: serving customers, Customer loyalty, serve customers better, happy customers

The Era of the Customer Experience Director

by Mark Britton 27 June 2019

It’s no exaggeration to say that the majority of today’s new home buyers conduct their lives online - from booking a cab to buying a takeaway; from settling an argument via Google to settling a bill via an app. They expect consistent, slick, seamless and instantaneous experiences – and will not hesitate to change site or supplier to get them.

Topics: serving customers, serve customers better, happy customers, IT strategy