How to Easily Increase Customer Loyalty without Tanking Your Budget

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Mark Britton
by Mark Britton 3 July 2019

It’s not easy to retain customers and grow your customer base. However, it is doable.

With the right strategies in place, almost any business can establish a brand that customers want to connect with. The good news is that you can do it without breaking the bank.

Start with these three strategies to grow loyal customers and create lasting relationships for your business.

Create a Customer Loyalty Program

Create a customer loyalty program that rewards customers for making repeat purchases or spending more money. This can be in the form of a reward card or point system that encourages repeat business.

Customer loyalty programs make customers feel like they are getting more value for doing business with you, which can increase spending levels and repeat business.

Consider using a mix of physical loyalty programs, such as punch cards or discount vouchers, with smart tools to generate customer engagement.

A smart loyalty program can remind customers when it is time repurchase an item or offer suggestions about related products or services. Microsoft Dynamics 365 has artificial intelligence tools that can use past customer data to help you make these predictions and anticipate the needs of customers.

Provide Top-Notch Service

Nothing brings a customer back like amazing service.

Excellent customer service happens in person, but it’s also an essential element of successful online businesses.

Automated tools can help grow your customer base by eliminating issues before they happen while delivering the service that customers expect. It’s crucial in today’s marketplace to be proactive with customer needs, not reactive. Automation can take a lot of the guesswork out of customer service management for online and brick and mortar businesses.

Consider incorporating automation to optimise resources, provide better field service, or enhance self-service options for customers. Great service can be the key differentiator between your business and everyone else.

Make Every Experience Feel Personalised

Have you ever gotten a birthday email from a business? How about a reminder that a product or gift certificate is about to expire?

These small touches add a level of personalisation that makes the customer feel like you care. It can encourage future spending as well as establish a continued relationship.

If you ask for data from customers, use it to create worthwhile experiences that feel special. Use their names in email or celebrate the anniversary of their first purchase with a coupon code. Ask for feedback about specific purchases. You can even link customer feedback to your loyalty program, for an even greater impact.

Today’s consumers want to feel important, and like they are part of your brand. Personalised messaging can seem more helpful or friendly than sales-oriented while creating that connection.

Data can be automated into marketing messages with just a few clicks if you have the right tools.

Establishing customer loyalty doesn’t have to be an expensive venture. With the right tools and marketing efforts that put the focus on customers, you can create better connections and longer-term relationships. Budget-friendly options include using a loyalty or rewards program, use automated tools to provide top-notch customer service and remember to personalise customer experiences.

Crimson creates systems that your team and customers will appreciate. Book a complimentary talk to learn more or come to a workshop.

Topics: serving customers, Customer loyalty, serve customers better, happy customers