Live chat is now a digital tool found on a wide variety of websites, from e-commerce to Government-owned sites. While live chat is becoming more and more popular, it is very easy to get them wrong - whether customers are waiting hours for an answer, or the bots running the chat function aren't dealing with the problem. However, when done effectively, live chat can be the key to converting more appointments and booking reservations. With Covid-19 impacting every industry, live chat can be a step in the right direction for housing associations or homebuilders who are missing face-to-face interaction with customers.
