Sales and marketing for new home sellers has certainly had to adapt over the last 18 months. Whilst some have thrived by seizing the opportunity, others have retreated on development programmes.
Sales and marketing for new home sellers has certainly had to adapt over the last 18 months. Whilst some have thrived by seizing the opportunity, others have retreated on development programmes.
Topics: Sales, Marketing, housing associations, housing
COINS (Construction Industry Solutions) has been a business software provider for the home building industry for over three decades, with software including project management, operations and supply chain, to name a few. Approximately 80% of the homebuilder industry uses COINS as their back office ERP and finance system. As well as using COINS to run the financial and operational side of the business, a number of homebuilders have been seeking engagement systems to compliment COINS. These systems will transform the way they manage marketing, sales and customer care processes, to suit the needs of today’s customer. Customers now have expectations from providers in all walks of their day to day buying decisions - including the biggest emotional purchase they are likely to be making in their lifetime.
Topics: Integration, microsoft dynamics 365, Single view of the customer, COINS, Homebuilder, Customer Engagement, Care, Sales, Marketing, Dynamics 365 Roadmap
