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How can digital and human labour become colleagues?

Automation is such a hot topic at the moment, but how does it work alongside your current human workforce? Melanie Hayes, Chief People Officer, Nash Squared, and George Lynch, Head of Technology Advisory, NashTech discuss this in the below article which first appeared on

Amidst continuing skills shortages, high inflation, rising salary demands and an increased need for cost efficiencies, if there was ever a time when automation would ‘have its day’, it would seem to be right now.

But while there is a clear business case for automation, the relationship between the robotic and the human has never been straightforward. Media reports love to paint the scenario of the ‘robots taking over the world’ in a kind of futuristic Armageddon where humans become redundant from a whole swathe of jobs.

The reality, however, is not quite so much like a Hollywood filmscript. It’s a more nuanced and subtle picture. It’s more about automating processes than whole jobs. And there is certainly huge scope for human and machine to work together in a positive symbiosis that maximises process efficiency and frees up people for more value-adding tasks. Achieving that balance must surely be one of the big strategic aims for any HR Director and their team.

Read the full blog here

Crimson is part of Nash Squared, the leading global provider of talent and technology solutions.