4 B2B Lead Generation Strategies Every Marketer Needs to Know

Leads reszied
Mark Britton
by Mark Britton 26 July 2019

The right combination of B2B lead generation strategies is already at your fingertips.

You are probably already thinking about the best ways to connect with other businesses. Now is the time to implement those goals and make the most of inbound marketing efforts.

1. Email Marketing

Start with email.

Direct email can be one of the top ways to connect with business customers. Create email lists for current business customers, potential customers, and allow website visitors to join an email list to get more information.

Then, automate as much of the process as possible.

If you are new to automation, think of a tool that helps create and send targeted messages to just the right businesses using your customer database and information.

Trigger emails that send to certain customer segments automatically based on purchase frequency, website interactions, new signups, or after in-person meetings to push leads forward.

2. Content Marketing

Turn news, trends, and current events into content that powers your marketing strategy.

It can be one of the best ways to generate content that other businesses want to engage with as an introduction to your brand. Using news and trending information shows that your business is in touch with current customer wants and needs.

The same content that you consume daily can help your business as well. Blogging, vlogging, and posting to microsites can help drum up interest in your product or service.

When creating this content, think about using language and information that will appeal to C-suite prospects for the highest potential return. 

3. Search Marketing

The top way that business leaders find information is the same way you do when looking to book a trip or find a new pair of shoes. You search for it.

Amp up your B2B efforts with search marketing.

Create targeted online campaigns that showcase your product or service based on search terms. Search marketing can help the right customers find you and improve brand rank, consistently showing higher in search results.

It works in tandem with email and content marketing to help your entire team connect with potential customers. Think of search marketing as the thing that helps customers find your business or re-establish a relationship if they delete an email or lose your business card.

4. Automated Marketing

Make the most of email, content, and search marketing with tools that can automate some of the processes for you.

Microsoft Dynamics 365 can capture data from your current B2B efforts and create more leads with personalised messaging. Artificial intelligence features can help improve performance with analytics and better returns than other techniques alone.

The platform is easy to learn and use. It’s a modern tool that might be the best lead generation strategy you implement in 2019. It’s designed for teams, so that your entire marketing department can see files, chat, and work on projects in one environment.

With the right combination of marketing techniques, you can generate more leads this year. Use methods such as email, content, and search with automated marketing tools to make the most of your B2B lead generation efforts.

Crimson can help. Contact us to learn more, or come to a workshop about Microsoft Dynamics 365 and how this tool can work for you.

Topics: lead marketing, B2B lead generation strategies, B2B sales, best lead generation strategies 2019, inbound marketing, lead generation, B2B marketing