Creative Ways to Close More Deals with Microsoft Dynamics 365

Mark Britton
by Mark Britton 4 April 2019

Businesses put a lot of work into bringing traffic, discovering leads, and offering great deals. All these functions could be viewed as secondary compared to one primary goal – closing.

The ability to close deals is paramount to success. It’s easier said than done, but there are also many ways to make it simpler.

Closing deals is about using the right insights. Knowing what a potential customer wants and how to give it to them is important. But where do you get this information? For companies that use the right tools, they can get the data insights they need to make decisions.

Tools like Power BI, Logics Apps, and numerous others have come mainstays in modern organizations. For determined sellers, Microsoft Dynamics 365 offers enough insights to help them get inventive.

Here are some creative ways to use this platform and its insights to close more deals.

5 Ways to Use Microsoft Dynamics 365 to Close Deals

Microsoft Dynamics 365 is a platform that’s changed the way many people look at business software. It combines the benefits of traditional enterprise resource planning (ERP) platforms and customer relationship management (CRM) programs.

While traditional CRM software brings in billions in revenue and is expected to bring in $80 billion by 2025, Microsoft’s option can be even better for some functions.

By combining these two aspects of business technology, Microsoft’s platform gives users numerous ways to make sure they are getting the close rates they want.

1. Automate as Much Data Entry as Possible

For some people, the idea behind using data insights represents tedium. It isn’t that these insights don’t provide valuable information. The real problem is gathering all the data. Sure, even SMB businesses may have the staff to do it. The process is valuable, but it is also cumbersome – when done manually.

The key to gathering insights quickly and efficiently is to automate the process. Logging information from customers and keeping detailed records makes it much easier to draw insights from data pools. The period of manually collecting, entering, and examining data can be bypassed. Automation frees up the workforce for more involved tasks.

2. Set Realistic Goals That Make an Impact

Nothing will impact an organization positively like closing more deals, growing their recurring customer base, and successfully entering new markets. Goals like this are much easier to achieve when they are put in place before starting a close campaign.

When a company has insights into their sales, profitability, loss, and average growth per quarter, it is easy to set realistic goals regarding said metrics. Let’s say records show a 2% change to a sales report for the same product line month-after-month for two quarters. When implementing a new campaign, it may be fair to target a 5% increase in the next month.

3. Examine Lead Behaviour Carefully

It can be easy for those at a successful company to assume they know what leads and customers want. In some ways, they may be right. But there is a lot to be learned from buyer behavior at all stages. Social selling and customer engagement are goldmines for data.

Did prospective leads spend a lot of time browsing a FAQ section? Did they look at numerous other products before moving one to their cart? These are just a couple of the opportunities that sellers can use to close deals more effectively.

4. Answer Customer Concerns – Before They Have to Ask

The best experience a customer can have is getting their needs addressed without hassle. In some cases, this means asking their questions and getting answers. But with data insights from Microsoft’s toolkit, sellers don’t need to wait for them to ask.

If a customer has seemed unsure about one point of the transaction or a function of the product, address this when reaching out to them. It can make them feel more secure in making a purchase and improve the chance they will complete a sale without issue.

5. Don’t Underestimate the Value of Mobile Platforms

Mobile was once a second-place platform to the traditional desktop PC, but as convenience has triumphed as a feature that users actively seek, mobile has taken the lead. Integrating sales efforts and data gathering to the mobile platform can be hugely beneficial. Mobile e-commerce spending totalled over $30 billion in the fourth quarter of 2017.

Mobile users can enjoy all the same benefits of desktop users – either on the buying or selling side. Even for teams that work through many devices, Microsoft’s toolkit allows for smart insights, automation sales execution, and many other powerful features to help sellers close deals.

Improving Close Rates with Smarter Software

Even the most dedicated sellers with decades of experience can struggle from time to time. Closing deals can be one of the hardest parts of the sales process, if not the hardest. The key lies in using the proper platforms to improve the seller’s chance of success.

Ready to find out more about Microsoft Dynamics 365 and other powerful tools? Sign up today for the Assess2Progress workshop or the Art of the Possible workshop.

Topics: Logic Apps, microsoft dynamics 365, Power BI