In recent years, consumers have shifted online for product research, comparison, and purchasing.
They have begun to source and order specific products from shops all over the world, and they expect excellent customer service, top quality manufacturing, and speedy delivery.
Retail companies no longer have the influence over fashion trends that they once did. However, ‘The Cloud’ has become the sector’s ‘Holy Grail’ answer to this problem.
There are a range of ways that retail sector CIOs can utilise cloud technology to boost profits, increase margins, and streamline processes, including;
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A Seamless Omni Channel Approach To Customer Services – Consumers now expect their
favourite brands to remember their loyalty and their tastes, and respond to their communications in a joined-up way no matter what channel they have engaged with. A good cloud-based CRM software can link POS software, warehouse management systems, e-commerce platforms, and call centre data and make it accessible via a single portal for every user that needs it – be it online, on the phone, or in store. -
Maximise Marketing - Cloud enables retailers to personalize in-store experiences and digital marketing inline with context-based engagements with real consumers. By merging real world and digital data, retailers have access to a huge bank of Big Data that helps them to understand who their customers are, what they want, where they are, and what they are doing. Some mobile apps can detect when a repeat customer steps into one of their stores and sales associates can then make recommendations based on the customer’s former purchases.
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Effective Supply Chain Management – Few retailers have supply chain management software that can handle current business levels and prevent products going out-of-stock, emergency deliveries, or high inventories. Cloud enables retailers to share inventory data with key suppliers, which helps to decrease overhead costs and control stock levels.
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Supercharged Security – The cloud can help you to cost-effectively expand storage for growing data needs, provide effective off-site backup for your data, and aid with disaster recovery.
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Drive Productivity With Processes – A cloud platform can empower retail companies to connect teams and streamline overly complex business processes, which can lead to substantial improvements in efficiency and significant cost savings.
