Crimson is honoured by Microsoft for achieving outstanding sales achievement and innovation.
Crimson, a Birmingham-based digital transformation consultancy, has been selected for the AI Business Solutions 2026-2027 Microsoft Inner Circle membership.
Participation within Inner Circle is based on sales achievements that rank Crimson in the top echelon of Microsoft’s AI Business Solutions global network of partners. It's widely acknowledged that Inner Circle members perform at a high-level by delivering valuable and innovative solutions that help organisations excel.
Inner Circle members are invited to the Inner Circle Summit in Spring 2027 as well as virtual meetings between September 2026 and June 2027, where they will have a unique opportunity to discuss strategy with Microsoft executives and fellow Inner Circle partners, while learning more about Microsoft’s road maps and future plans, establish strong executive connections, and collaborate on best practices.
“Joining the Microsoft AI Business Solutions Inner Circle for 2026-2027 is a significant milestone for Crimson. By combining our sector expertise with the capabilities of Microsoft Copilot, Microsoft Dynamics 365, Microsoft Power Platform and connected data, we help organisations modernise operations, improve services and turn technology investments into meaningful business outcomes. As an Inner Circle partner, we look forward to working even more closely with Microsoft to apply its technologies and best practices in ways that deliver value for our customers,” said Rob Mallaband, Managing Director at Crimson.
“Inner Circle partners represent our top selling partners worldwide. But it is more than a sales recognition; it’s a community of industry leaders who work closely with Microsoft to accelerate innovation, share experience and shape the future of AI-powered business transformation. The collaboration and commitment to customer success demonstrated by this community helps us advance the entire AI Business Solutions partner ecosystem around the world to deliver transformative business outcomes at scale.” said Niels Jensen, Microsoft AI Business Solutions ERP Lead in Enterprise Partner Solutions.
Crimson is a transformation partner to organisations that create public impact. In sectors where technology decisions shape lives, Crimson combines deep sector expertise with Microsoft and AI capability to deliver measurable, responsible outcomes.
Crimson modernises operations, strengthens data foundations, and unlocks practical AI adoption that improves services and builds long-term resilience. Crimson does not simply implement systems. Crimson challenges assumptions, simplifies complexity, and stays invested from strategy through delivery and ongoing support.
Clients choose Crimson for clarity, conviction and sector insight. They stay for Crimson’s collaborative approach, reliability and ability to turn ambitious goals into sustained impact for the communities they serve.