Blog
Helping organisations unite people, process and Microsoft technology.
Apr 23, 2026 2:08:50 PM
by Mark Britton
CRM for Higher Education: Strategy, Challenges and Transformation for Universities
CRM is not new to higher education. Most universities have already invested in it. Many have invested more than once. So why aren't universities getti...
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Apr 23, 2026 11:27:18 AM
by Tom Cadman
Digital Transformation as a Capability, Not a Project
Many organisations still talk about digital transformation as if it is something you deliver once and then move on from. A programme is launched. Inve...
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Apr 23, 2026 10:22:54 AM
by Mark Britton
International Student Recruitment Software for Universities | Guide
International student recruitment has become one of the most strategically important and operationally complex challenges facing universities today. W...
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Apr 21, 2026 9:16:03 AM
by Jordan Wheat
What housing associations are learning about data, confidence and decision-making
Across the housing sector, conversations about data are becoming less technical and more practical. Boards want assurance around Tenant Satisfaction M...
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Apr 16, 2026 10:31:42 AM
by Tom Cadman
Why Paying International Agents Faster Improves Recruitment Outcomes
International student recruitment is built on relationships — and for many universities, education agents are a critical part of that ecosystem. In th...
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Apr 10, 2026 12:13:33 PM
by Tom Cadman
Speed to Offer: The Strategic Advantage Universities Can’t Ignore
There’s a moment in every admissions cycle when the pressure becomes visible. Applications arrive in waves. Teams shift into triage mode. The backlog ...
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Mar 24, 2026 1:29:12 PM
by Oliver Sinclair
From Experimentation to Enterprise: Scaling AI Responsibly
Many organisations have experimented with artificial intelligence. Far fewer have built a clear enterprise AI strategy that allows them to scale AI ac...
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Feb 25, 2026 3:57:33 PM
by Holly Burnett
Crimson launches social housing technology and AI sector survey
Crimson has launched a new sector-wide survey to assess how technology and AI are shaping resident outcomes across Social Housing.
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Feb 19, 2026 11:36:12 AM
by Ian Bobbett
From Insight to Impact: Building an Effective Predictive Analytics Strategy
Many organisations talk about predictive analytics as if it were a new frontier. In reality, it has been part of business decision-making for decades....
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Feb 11, 2026 2:51:25 PM
by Holly Burnett
Newcastle University and Crimson enter Strategic Partnership for pioneering digital transformation
Newcastle, UK –Newcastle University has officially selected Crimson as its strategic partner for digital transformation, heralding a new era of innova...
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Feb 11, 2026 2:42:48 PM
by Holly Burnett
Barratt Redrow and Crimson forge strategic partnership to transform CRM at scale
Barratt Redrow, the UK’s largest residential developer, has selected Crimson as its strategic Microsoft partner to help create and maintain class lead...
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Feb 11, 2026 2:27:59 PM
by Holly Burnett
Crimson Reaffirms Commitment to Microsoft Excellence with Renewed Solutions Partner Status for Data & AI and Digital & App Innovation
Birmingham, UK – 4 June, 2025 – Crimson, a long-standing Microsoft Solutions Partner, is pleased to reaffirm its status with renewed recognition in tw...
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Feb 11, 2026 2:21:51 PM
by Holly Burnett
Bloor Homes and Crimson join forces to shape the future of homebuying with Microsoft technologies
Bloor Homes – Building a legacy of quality Established in 1969 by John Bloor, Bloor Homes is one of the UK’s largest privately owned housebuilders. As...
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Feb 11, 2026 1:24:14 PM
by Holly Burnett
Customer Service Excellence: Crimson Achieves National Quality Standard
Crimson is proud to announce that both our IT recruitment and digital transformation consultancy divisions have achieved the Customer Service Excellen...
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Feb 11, 2026 1:15:00 PM
by Holly Burnett
Crimson achieves Microsoft 365 Copilot Jumpstart “Ready” Tier designation
At Crimson, we’re dedicated to helping organisations harness innovation to optimise operations, empower people, and deliver better outcomes for the cu...
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Feb 9, 2026 9:46:44 AM
by Holly Burnett
Unlocking AI's Potential in Higher Education: From Data to Impact
AI is transforming higher education, but for many UK universities, ambition is still outpacing reality. While most institutions are piloting or implem...
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Jan 29, 2026 3:15:32 PM
by Mark Britton
When process fails people: what the Glasgow review tells us about transformation in higher education
Recent coverage of the University of Glasgow has rightly prompted concern across the higher education sector. The story, reported by BBC News, centres...
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Jan 14, 2026 12:45:59 PM
by Tom Cadman
Breaking Barriers: Overcoming Key Blockers in Digital Transformation Programmes
Digital transformation programmes rarely fail because of technology. More often, they stall due to misalignment: between business and IT, strategy and...
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Dec 15, 2025 5:15:07 PM
by Oliver Sinclair
The Evolution of Digital Platforms: Staying Ahead in a Rapidly Changing Landscape
In today's business environment, digital platforms no longer serve as passive enablers; they are the central means by which organisations compete, ada...
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Dec 15, 2025 9:38:44 AM
by Holly Burnett
From Siloed to Streamlined: Why System Integration is Key to Digital Transformation
In case you missed it, you can catch up on our latest Digital Lounge episode. Crimson’s Tom Cadman joins host Mark Britton to explain why smart system...
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Dec 15, 2025 9:36:20 AM
by Holly Burnett
Data Privacy and Ethics in Digital Transformation
In case you missed it, there’s still a chance to catch up on our latest episode of the Digital Lounge. Ethical data use isn’t about slowing innovation...
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Nov 19, 2025 1:52:38 PM
by David Catmur-Lloyd
Navigating the Talent Gap: Building a Workforce for Digital Transformation
Digital transformation jobs are multiplying, but many organisations face the same challenge: a growing gap between the skills they need and the capabi...
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Oct 22, 2025 2:11:41 PM
by Oliver Sinclair
Unlocking the Potential of AI: Real-World Use Cases in Digital Transformation
Artificial Intelligence (AI) is no longer a futuristic vision. It’s here, reshaping how organisations operate, make decisions, and serve customers. Wh...
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Oct 22, 2025 1:14:37 PM
by Holly Burnett
Scaling Success: How to Design a Digital Transformation Programme That Lasts
In case you missed it, there’s still a chance to catch up on our latest episode of the Digital Lounge.
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Oct 22, 2025 1:12:03 PM
by Holly Burnett
The Loyalty Engine: How AI Powers Retention & Onboarding
In case you missed it, there’s still a chance to catch up on our latest episode of the Digital Lounge.
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Oct 9, 2025 3:45:01 PM
by Holly Burnett
AI Meets Acquisition: How to Attract the Right Customers for Less
In case you missed it, there is still a chance to catch up on our latest episode of the Digital Lounge. We dive into how organisations can improve the...
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Sep 24, 2025 2:51:17 PM
by Ian Bobbett
From Data to Decisions: Using Information Ethically in the Digital Age
In today’s digital-first economy, data is the lifeblood of every business. But with greater power comes greater responsibility. As companies push for ...
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Sep 12, 2025 10:16:12 AM
by Holly Burnett
Beyond Efficiency: Leveraging Data Insights to Drive Strategic Growth
In case you missed it, there’s still a chance to catch up on our latest episode of the Digital Lounge.
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Sep 4, 2025 9:09:54 AM
by Holly Burnett
Low-Code, High Impact: Personalising the Customer Journey
In case you missed it, there is still a chance to catch up on our latest episode of the Digital Lounge. 98% of enterprises are already using low-code ...
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Aug 18, 2025 8:57:29 AM
by Tom Cadman
From Siloed to Streamlined: How Smart Systems Integration Drives Digital Transformation
In this blog, Tom Cadman, Digital Transformation Director at Crimson, explores how smart systems integration is essential for unlocking the true poten...
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Jul 14, 2025 3:39:32 PM
by David Thomas
Scaling Success: How to Design a Digital Transformation Programme That Lasts
Digital transformation is no longer a tech-first initiative. It is a business-critical evolution. For many organisations, early momentum fades, result...
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Jun 13, 2025 9:01:06 AM
by Ian Bobbett
Why Data Efficiency is No Longer Enough
We’re long past the stage where collecting data was a competitive advantage. Today, every organisation, from global brands to regional service provide...
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May 14, 2025 9:47:46 AM
by Mark Britton
Why Are So Many Homebuyers Cancelling Their Reservations — and What Can You Do About It?
In today’s unpredictable housing market, homebuilders face an all-too-common frustration: reservation cancellations. It’s not just a nuisance — it’s a...
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May 14, 2025 9:45:04 AM
by Mark Britton
The £9 Million Problem Facing UK Universities – And Why It Starts Before Students Even Arrive
Every September, UK universities welcome thousands of new undergraduates through their doors, full of hope, ambition, and potential. Yet for many inst...
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May 14, 2025 9:41:25 AM
by Mark Britton
Solving the 'No Access' Problem for Housing Associations
For housing associations, the issue of "no access" appointments is more than just an inconvenience — it's a costly and far-reaching problem that affec...
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May 12, 2025 9:38:41 AM
by Tom Cadman
From Hello to Loyalty: How AI and Automation Revolutionise Customer Retention Management and Onboarding
Did you know that companies with strong onboarding processes improve customer retention by 86%? In today’s hyper-competitive market, smart onboarding ...
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Apr 25, 2025 1:50:00 PM
by David Catmur-Lloyd
Revolutionising Growth: Cost-Effective Strategies for the Customer Acquisition Model to Attract Ideal Customers
Successful customer acquisition models don’t just mean attracting new prospects. To build a sustainable customer acquisition model, you need to unders...
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Mar 20, 2025 11:33:55 AM
by Oliver Sinclair
The Future of Digital Customer Experience Strategy: How Low-Code Technology Is Transforming the Customer Journey
Customer engagement has entered a new era. With technological advancements and rising customer expectations, organisations are rethinking how they con...
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Dec 10, 2024 2:37:19 PM
by Mark Britton
LIVE DEMO: Optimising IT Support with Microsoft Copilot
IT specialists are often at the forefront of innovation, balancing technical problem-solving with strategic initiatives. At the Crimson Innovation Con...
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Dec 10, 2024 2:33:24 PM
by Mark Britton
LIVE DEMO: Empowering Housing Officers with Microsoft Copilot
What if AI could help housing officers spend less time on admin and more time engaging with tenants? At the Crimson Innovation Conference, Ollie Sincl...
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Dec 10, 2024 2:23:20 PM
by Mark Britton
LIVE DEMO: Exploring Microsoft Copilot AI for Universities
At the Crimson Innovation Conference, Crimson's CTO, Ollie Sinclair, captivated the audience with a live demonstration of Microsoft Copilot in action....
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Dec 5, 2024 10:22:37 AM
by Mark Britton
6 Stakeholder Behavioural Blockers During AI Adoption
In the final video of Ian Bobbett’s presentation at the Crimson Innovation Conference series, he tackles a critical yet often overlooked aspect of AI ...
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Dec 5, 2024 10:22:19 AM
by Mark Britton
The Real Reasons Organisations Invest in Data & AI
In this enlightening video from the Crimson Innovation Conference, Ian Bobbett dives into key insights from Nash Squared’s Digital Leadership Report, ...
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Dec 5, 2024 10:21:44 AM
by Mark Britton
How Data is Transforming Frontline Child Services for a Local Authority
In this powerful video, Ian Bobbett demonstrates how Crimson is partnering with a local authority to transform frontline child services through data-d...
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Dec 5, 2024 10:21:22 AM
by Mark Britton
A Proven Framework for Your AI and Data Roadmap
In this next highlight from the Crimson Innovation Conference, Ian Bobbett shares a timeless model that’s just as relevant in the age of AI as it was ...
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Dec 3, 2024 2:49:47 PM
by Mark Britton
Why Haven’t Organisations Done More with Data Yet? Ian Bobbett Explains
In the next segment of Ian Bobbett’s insightful presentation at the Crimson Innovation Conference, he tackles a pressing question: Why haven’t organis...
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Nov 28, 2024 9:52:58 AM
by Mark Britton
Can Data Predict the Day You'll Die? A Thought Experiment To Highlight Business Possibility
At the recent Crimson Innovation Conference, our Chief Data Officer, Ian Bobbett, captivated the audience with an eye-opening thought experiment: Do w...
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Oct 30, 2024 12:35:08 PM
by Ciara McMillan
AI Strategy for Social Housing: A No-Nonsense Beginner’s Guide
Currently, AI presents a range of benefits to organisations of all kinds; from transforming workflows, to data crunching, to simply saving time and ef...
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Oct 28, 2024 12:15:07 PM
by Ciara McMillan
How Complaints Management Software Can Boost Customer Satisfaction
Right now, it has never been a tougher time to be a social housing provider. Housing associations are facing a real cocktail of issues at the moment; ...
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Oct 24, 2024 1:11:42 PM
by Holly Burnett
AI-Powered Complaint Handling: Boosting Efficiency and Satisfaction in Housing
In case you missed it, there is still a chance to catch up on our latest webinar. Join our Housing Technology experts for an exclusive webinar, AI-Pow...
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Oct 22, 2024 10:50:23 AM
by Holly Burnett
From Onboarding to Performance: Optimising International Agents
In case you missed it, there is still a chance to catch up on our latest webinar. Join us for an exclusive webinar: "From Onboarding to Performance: O...
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Oct 17, 2024 2:18:11 PM
by Holly Burnett
AI’s Growing Role in Housing Associations
In case you missed it, there is still a chance to catch up on the latest episode of the Digital Lounge podcast. In this episode, we explore how housin...
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Oct 16, 2024 2:05:06 PM
by David Catmur-Lloyd
9 Ways Tech Can Boost International Student Recruitment
Recent changes to UK student visa rules have made the idea of studying in Britain less appealing for many international students.
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Sep 4, 2024 2:33:25 PM
by David Catmur-Lloyd
International Agent Management Tools: 7 Key Perks for Universities
Overseas students are undeniably lucrative for UK universities.
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Jul 24, 2024 2:32:02 PM
by Holly Burnett
20 Practical Ways to Boost Your Presence in Stakeholder Meetings
As your career progresses, you will be expected to meet with and influence increasingly important stakeholders. Being able to navigate these high stak...
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Jul 24, 2024 2:31:45 PM
by Holly Burnett
4 Game-Changing Power Platform Implementations for Housing Providers
Incorporating Microsoft’s Power Platform into your IT operations can be a truly transformative experience for organisations of all kinds. Social housi...
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Jul 24, 2024 2:30:54 PM
by Holly Burnett
5 Ways Power Platform Can Transform Your Housing Association
Many housing providers are familiar with Microsoft’s range of tools. There’s Microsoft 365 (formerly Office 365) of course, and many housing associati...
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Jul 16, 2024 10:17:09 AM
by Andrew Neal
Hybrid working demands a proper reset
Andrew Neal, Chief People Officer at Nash Squared, looks at what needs to change to make sure hybrid working is effective for everyone. A version of t...
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Jul 4, 2024 11:31:47 AM
by Holly Burnett
10 Ways Universities Can Define the Value of Digital Transformation
Universities are far more than simply places of learning. They’re educators, they’re employers, they’re businesses, they , and they have their own, se...
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Jul 2, 2024 10:57:08 AM
by Ankur Anand
What makes for an effective AI policy?
Nash Squared CIO, Ankur Anand, looks at what different components you need for a good AI policy. This article first appeared on boardagenda.com.
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Jul 1, 2024 9:06:43 AM
by Holly Burnett
How to Make IT More Accessible and Unlock Workplace Potential
Accessibility is the key that unlocks boundless workplace potential. Given that diverse workplaces are proven to outpace less diverse ones, organisati...
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Jun 18, 2024 10:41:57 AM
by Holly Burnett
8 Ways Good Case Management Tech Can Boost Student Wellbeing Programmes
Universities have an essential duty of care to their students’ wellbeing. Yet, despite the best efforts of highly capable wellbeing teams and professi...
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May 14, 2024 12:03:45 PM
by Andrew Neal
GenAI: what we know and don’t know, what excites us, what scares us
Nash Squared Chief People Officer, Andrew Neal, looks at where we are with our understanding of GenAI and why we should be cautious.This article first...
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May 9, 2024 10:31:28 AM
by Ankur Anand
All change? The CIO challenge in the next five years
What of the CIO? Ankur Anand, CIO at Nash Squared, looks at how the role of the Chief Information Officer has evolved and where it’s heading in the fu...
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Apr 29, 2024 1:12:15 PM
by Holly Burnett
6 Unmissable AI Opportunities for Social Housing Providers
The sheer level of expectations and demands on the social housing sector is sky-high and increasing by the day. Yet despite the challenges, we believe...
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Apr 12, 2024 5:40:47 PM
by Mark Britton
Optimising Your Business with the Right Microsoft Dynamics Consultant
In the rapidly evolving world of business technology, selecting a capable Microsoft Dynamics consultant can significantly enhance your digital transfo...
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Apr 10, 2024 11:13:21 AM
by Holly Burnett
5 Reasons Your University Needs to Make the Most Out of Power Platform
Power Platform can be a hugely powerful tool in any university’s toolbox. It’s a real powerhouse that can drive efficiency, harness automation, and he...
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Apr 9, 2024 8:47:26 AM
by Ian Bobbett
Five key principles for data insight success
How can you use data to grow your business? Ian Bobbett, Chief Data Officer at Crimson and George Lynch, Head of Tech Advisory at NashTech (both part ...
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Mar 25, 2024 12:22:22 PM
by Holly Burnett
12 Change Management Tips to Make Your Next Project a Success
Change can be hard - even when things are changing for the better. And workplace change can be an especially thorny source of worry for anyone affecte...
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Mar 1, 2024 1:25:05 PM
by Holly Burnett
How Contact Centre Tech Enables Human-Centred Housing
The British housing sector is facing a heady cocktail of individual challenges Housing associations will be acutely aware of the grave shortfall of so...
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Feb 20, 2024 10:01:38 AM
by Andy Heyes
How fractional working could add up for individuals and employers
Harvey Nash UK&I, Germany, Poland, Switzerland, Australia and Spinks Managing Director Andy Heyes discusses a trend that has been been emerging re...
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Feb 16, 2024 11:17:24 AM
by Holly Burnett
How the Right Tech Can Elevate Universities' CPD Profits
Nowadays, the higher education sector is constantly being asked to do more with less. With funding deficits, inflation, increasing student needs, tuit...
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Jan 10, 2024 11:51:07 AM
by George Lynch
What’s the smart way of moving forward with artificial intelligence?
George Lynch, Head of Technology Advisory at NashTech, shares what you should be thinking about when trying to escalate your artificial intelligence p...
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Dec 21, 2023 3:33:22 PM
by Holly Burnett
5 data trends that will shape 2024
According to the 2023 Digital Leadership Report, gaining actionable insights from data is one of the top five priorities for digital leaders in 2024, ...
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Nov 7, 2023 9:40:43 AM
by Mark Britton
Embracing AI in Higher Education: The Journey to a Smarter Campus
The digital revolution has swept across industries, and higher education stands on the cusp of transformative change. Artificial Intelligence (AI) is ...
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Aug 24, 2023 2:44:43 PM
by Holly Burnett
Why Cyber Security is a Continuous Effort
In June, Crimson’s CIO Search practice hosted a networking dinner and discussion event at L’oscar London hotel, gathering technology leaders from a ra...
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Aug 10, 2023 8:52:38 AM
by Oliver Sinclair
Process Mining for Housing Associations
In the ever-evolving world of digital transformation, fresh announcements often pique our interest, and the recent one by Microsoft is no exception. W...
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Aug 8, 2023 12:15:37 PM
by Melanie Hayes
We have lift off… The opportunities and risks of generative AI
Melanie Hayes, Chief People Officer at Nash Squared, and Bill Boorman, Technology and Talent Advisor, discuss how generative AI theory is now being pu...
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Jul 20, 2023 11:39:01 AM
by Oliver Sinclair
What the news from Microsoft Inspire 2023 means for Housing Associations
Microsoft Inspire is the company’s premier annual partner event; it’s typically a multi-day event that serves as a platform for Microsoft to announce ...
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Jun 26, 2023 11:13:07 AM
by Caroline Lee
Pronouns in M365
Did you know you can set your pronouns in M365?
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Jun 20, 2023 11:43:38 AM
by Melanie Hayes
How can digital and human labour become colleagues?
Automation is such a hot topic at the moment, but how does it work alongside your current human workforce? Melanie Hayes, Chief People Officer, Nash S...
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Jun 9, 2023 12:54:50 PM
by Mark Britton
Goodbye Cortana, Hello Viva and Copilot: Microsoft's Enterprise AI-Drive Continues
In a move that marks the end of an era, Microsoft has recently announced its decision to discontinue support for Cortana, its once-promising virtual a...
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May 3, 2023 12:40:00 PM
by Mark Britton
How to Drive Customer Engagement with the 2023 Release Wave 1 for Dynamics 365 Marketing and Customer Insights
Microsoft has released the 2023 Release Wave 1 for Dynamics 365 Marketing and Customer Insights, which allows businesses to use Generative AI to drive...
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Apr 26, 2023 2:45:57 PM
by Mark Britton
Design Focus for accessibility: Thoughts from Microsoft Ability 2023
At Microsoft’s 2023 Ability Summit it was stated that 94.7% of websites are not accessible – and the percentage is even higher when it comes to intern...
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Apr 26, 2023 2:35:03 PM
by Mark Britton
7 easy fixes you can make to improve accessibility
Last month, some of the Crimson team attended Microsoft’s Ability Summit 2023 to “discover new accessible technology, learn from leaders with disabili...
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Apr 26, 2023 1:02:06 PM
by Mark Britton
Microsoft Dynamics 365 Customer Service's Customisable Live Chat Widget Can Drive Brand Loyalty
As businesses continue to navigate a rapidly changing landscape, one thing remains constant: the importance of customer loyalty. And one way to drive ...
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Mar 17, 2023 2:53:05 PM
by Jim Tiller
Security Bytes - Issue 23
Jim Tiller is the Chief Information Security Officer at Nash Squared. With over two decades of information security experience, Jim is an internationa...
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Feb 28, 2023 9:21:11 AM
by Oliver Sinclair
Power Platform 2023 Release Wave 1 - Everything you need to know
This release plan describes new features that will be released from April to September 2023.
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Feb 23, 2023 9:33:04 AM
by Mark Britton
Damp and mould reporting and maintenance with the Microsoft stack
Unfortunately, poor living conditions within social housing don’t come as a surprise to the public. The often-inhumane conditions many tenants are liv...
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Feb 13, 2023 1:09:21 PM
by Jim Tiller
Security Bytes - Issue 21
Jim Tiller is the Chief Information Security Officer at Nash Squared. With over two decades of information security experience, Jim is an internationa...
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Feb 9, 2023 2:41:20 PM
by Mark Britton
Using ChatGPT with Microsoft Dynamics 365 and Power Platform
ChatGPT, the large language model developed by OpenAI, is set to revolutionise the way we interact with Microsoft products such as Power Platform and ...
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Feb 6, 2023 12:18:45 PM
by Steven Banner
Update: Can Exchange be decommissioned in hybrid deployments?
Since this article was published in 2019, Microsoft have released an Exchange update that allows the last Exchange server to be decommissioned but the...
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Jan 31, 2023 9:42:28 AM
by Mark Britton
Wiki Retirement in Microsoft Teams
Microsoft Teams has become a workplace staple for millions of people for the past few years, with businesses, schools, and universities using it to co...
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Jan 27, 2023 1:57:16 PM
by Jim Tiller
Security Bytes - Issue 20
Jim Tiller is the Chief Information Security Officer at Nash Squared. With over two decades of information security experience, Jim is an internationa...
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Jan 26, 2023 4:13:40 PM
by Mark Britton
Using Power Platform to track and analyse student attendance
Student attendance, a key metric for universities, is a great way of seeing whether students are engaged with their course, and therefore likely to gi...
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Jan 4, 2023 3:16:57 PM
by Mark Britton
Student Recruitment Software for Universities | Strategic Guide
Student recruitment software has become one of the most important strategic investments in UK higher education. The growing need for better systems is...
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Dec 23, 2022 9:06:15 AM
by Jim Tiller
Security Bytes - Issue 17
Jim Tiller is the Chief Information Security Officer at Nash Squared. With over two decades of information security experience, Jim is an internationa...
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Dec 21, 2022 11:46:52 AM
by Mark Britton
Prevent social housing complaints with Power Automate Process Advisor
Back in 2021, we discussed the importance of modernising tenant complaints, and improving the escalation of complaints to the housing ombudsman. Howev...
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Dec 20, 2022 10:07:36 AM
by Mark Britton
Why robots will make work more human
George Lynch, head of technology advisory at NashTech, and Jason Pyle, managing director of Harvey Nash USA, take a look at digital labour, automation...
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Nov 24, 2022 11:40:30 AM
by Mark Britton
Maximise Microsoft’s Accessibility Features in Teams and Microsoft 365
Six months ago, we discussed Microsoft’s Accessibility training which aims to improve the overall tech accessibility within organisations. From emails...
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