Why Haven’t Organisations Done More with Data Yet? Ian Bobbett Explains
In the next segment of Ian Bobbett’s insightful presentation at the Crimson Innovation Conference, he tackles a pressing question: Why haven’t organisations fully unlocked the potential of their data?
While AI and data-driven innovation dominate the headlines, Ian bursts the "AI hype bubble" to explore the real blockers holding businesses back. From cultural resistance and skill gaps to outdated infrastructures and uncertainty about where to begin, he unpacks the key reasons why organisations struggle to realise the transformative power of their data.
This honest, thought-provoking talk challenges common misconceptions and provides a clear-eyed look at what’s stopping businesses from taking the next step. Ian also shares practical advice on addressing these challenges and embracing data as a strategic asset—helping organisations move from hype to action.
Watch the full video to learn why the barriers to data success are simpler than they seem—and how your organisation can start breaking them down today.
Want to remove the blockers to your data success? Crimson is here to help.