At the recent Crimson Innovation Conference, our Chief Data Officer, Ian Bobbett, captivated the audience with an eye-opening thought experiment: Do we have enough data to predict the day you'll die?
In just 10 minutes, Ian explored this provocative question, showcasing how the vast pools of data available today—combined with creativity and the right analytical tools—could lead to surprisingly accurate predictions. While the experiment was hypothetical, its implications were far-reaching, sparking conversations about the untapped potential of data in every organisation.
Ian’s talk wasn’t about morbidity; it was about possibility. By pushing the boundaries of how we think about data, Ian highlighted how businesses, like yours, can uncover insights that were once unimaginable. His message was clear: with the right strategy, organisations can harness data to make better decisions, drive innovation, and stay ahead of the competition.
Whether it's predicting customer behaviour, optimising processes, or uncovering entirely new opportunities, the key lies in a creative approach to the information already at your fingertips.
Missed Ian’s session? Keep an eye out for more highlights from the Crimson Innovation Conference, where industry leaders shared how they’re mastering data and AI strategies for a brighter, smarter future.
Next up, Ian explains why organisations haven’t done more to leverage the data opportunity.
Ready to explore your organisation’s data potential? Let Crimson guide your journey.
