In this enlightening video from the Crimson Innovation Conference, Ian Bobbett dives into key insights from Nash Squared’s Digital Leadership Report, which surveys digital leaders worldwide.
Ian reveals the driving forces behind why organisations are prioritising investments in data and AI—and it’s not just about keeping up with the latest trends. From improving customer experiences to unlocking operational efficiencies and enabling more agile decision-making, the report highlights the measurable ROI that businesses are achieving through data-driven strategies.
In the final video of Ian Bobbett’s presentation at the Crimson Innovation Conference series, he tackles a critical yet often overlooked aspect of AI adoption: human behaviour.
Ready to see real ROI from your data and AI investments? Crimson can help you make it happen.
