Former Forrester expert to speak at Crimson Innovation Conference 2017

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Will Astbury
by Will Astbury 6 March 2017

Former Forrester Principle Marc Dowd, now Director of PathFinder4, will be discussing digital skills and disruptive ecosystems at Crimson’s Innovation Conference 2017.

Digital disruption is at the forefront of many CIOs agendas but digitising processes is not true disruption. As consumers’ expectations continue to evolve, organisations need to react by transforming quickly to meet current consumer desires.

But there’s a problem. Many companies do not have access to the skills and technologies they need to facilitate disruption and external transformation providers are extremely expensive.

In his forthcoming speech, Marc will be describing why these CIOs need access to a disruptive ecosystem to facilitate true affordable change.

Product and business innovation is what excites Marc. PathFinder4 is an ecosystem which exists to form connections between people interested in using technology to rapidly advance companies and create new business models. Mark is also the Founder and CEO of Manage Disruption Limited, where he focuses on helping companies and employees to change so they can innovate successfully.

Marc was the EMEA Principal Advisor to C level executives for Forrester Research for nine years. In this role, he spent all his time understanding and advising on the issues of leading enterprises worldwide. At Forrester Research, Marc interpreted the findings of the Analysts and Researchers for his clients by understanding their unique situation. Working only on multi-year engagements, he saw the effects of his advice and took responsibility for creating and adding value to his clients’ journeys.

You can learn from Marc's insights at this year's Crimson Innovation Conference, which focuses on ‘Digital Disruption’. This day-long event takes place on Tuesday 4 April 2017 at the Vox Conference Centre, Birmingham.

If digital disruption is affecting your industry (and Gartner says it likely is), I encourage you to reserve your FREE seat today by clicking the button below.

RESERVE YOUR SEAT

Crimson is an IT consultancy, an IT solutions provider, an IT recruitment agency, and a Microsoft Gold Partner operating across the UK.

Topics: digital disruption, Innovation Conference