In case you missed it, there is still a chance to catch up on our latest episode of the Digital Lounge.
We dive into how organisations can improve their customer acquisition model by focusing on cost-effective strategies to attract ideal customers. We cover the importance of moving away from chasing large volumes of leads and instead targeting high-value prospects. Key approaches include using data to build clear customer personas, applying automation to engage leads more efficiently, personalising communications, and using AI and predictive analytics to anticipate customer needs.
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